Paramount+ with Showtime Logo Watermark Animation
Logo Animation
Senior Creative Director: Joon Kim
When two iconic brands merge into a new look, there’s an opportunity for a narrative to be told visually. During my time at Paramount+ I had the opportunity to animate the new Paramount+ with Showtime logo to be launched as part of their rebrand.
The biggest challenge for this animation was to find a way to seamlessly blend the two logos with drastically different visual weight and find the right balance of simplicity and elegance to effectively communicate to the viewers.
Two Logos
The end result was an unforgettable watermark that not only served as a visual identifier but also resonated with viewers, subtly reminding them of the powerful synergy between these entertainment giants.
