Grimm Coffee
Creative Direction, Packaging Design, Branding, Illustration
Grimm Coffee tells the infamous tales of the Grimm Brothers through your taste, smell, and eyes. Grimm Coffee focuses on the aesthetics of 18th century European Folk art. Its products comes in a pack of 5 stories that is packaged like a book collection.
1. Break a piece of the bar and place into cup
2. Add 4-6 ounces of hot water
3. Stir and enjoy
INSTANT COFFEE BARK:
Each bark is divided into 16 breakable pieces that is the perfect ratio of coffee grounds and sugar for your morning dose of Caffeine.
Sketch
Typography
Final Logo
Sketch
Series of Illustrations I created on illustrator that is placed on the front of the packaging. They are inspired by 18th century European Folk art.
Main Illustrations
Inspired by vintage book collections, The outer packaging keeps the individual packaging together, while exposing the spine of the main packages.
Outer Packaging
The main packaging recreates the idea of a book with an illustrative front cover. This is accompanied by a gatefold on the packaging to share the short Grimm story of the flavor.
Main Packaging
Stickers
Product Photograph
